Areaware is a New York City based producer of everyday objects that are functional and unusual. Their goal is to create thoughtful products that inspire an emotional response. Areaware likes to think they have a good sense of humor and that their objects are poetic. They wish to create a forum for young and local talent and together become a strong voice for American design. They believe that appreciation for beauty is central to what it means to be alive and want to embody this principle in even the simplest things.