MOEBE’s range are a minimalist’s dream. Refined to the most important features, each product projects beauty through its considered design and exceptional functionality.
But there’s more to the brand than just clever, aesthetically pleasing pieces – the MOEBE team have dedicated much of their creative process to reducing the environmental impact of their range, whilst implementing sustainable practices, in clever ways.
Read on to discover how MOEBE have future-proofed their brand by way of sustainability.
Founded in 2014, Moebe is a coming together of design trained and centric minds. Their range features all manner of beautifully considered pieces, including hooks, mirrors, storage, art prints, and frames. Architects, Martin de Neergaard Christensen and Nicholas Oldroyd, alongside cabinet maker, Anders Thams, design the entire range in-house, allowing for full control of the process from conception right through to production. This collaborative process sees more opportunity for the team to experiment and trial new ideas. The result: refined design that’s simple and easy to use, sustainable for the environment, and will stay relevant and last beyond a few years.
With modularity in mind, the team bring their ideas and designs to life, centred around a component based approach – ie when you purchase a MOEBE product, it will arrive to you in bits. No, they’re not broken, but a some very simple assembly is required. A bit like something from IKEA… flat-packed! That’s the word.
This in itself grants plenty of benefits, which we’ll chat about later, but we think being able to point to something beautiful in your home and say, hey look, I made that, is quite satisfying.
As we mentioned earlier, MOEBE’s modular approach brings all kinds of positives to the overall experience. For starters, the brand recognises that as time passes, accidents happen and pieces get damaged, or trends and styles change. This emphasises the importance of being able to repair or recycle product.
As the MOEBE range is built from individual components, it’s possible to replace specific pieces, should they break, instead of purchasing an entire unit. And should the entire product, say a mirror, be reaching the end of its lifecycle, it can be stripped down to its individual parts and recycled for future use. Talk about sustainability!
MOEBE’s sustainable approach doesn’t only take into the product’s longevity, repairability, or recyclability, into account. The team delve deeper, and look at other ways to conduct themselves in an environmentally sustainable fashion. Packaging is one area they’ve flagged as an area worth investing in, making it of equal importance as the design of their products.
All their packages are cardboard based, free of glues and lamination, which makes recycling a breeze. Transportation is another area MOEBE identify as having an impact on the environment, and is why they make products from separable parts. Packaging these up in their most reduced forms makes shipping a breeze, and cuts transport volume to a minimum.