Yesēco was founded by Jamie Phillips, a beach-loving advertising exec who wanted to be part of the solution rather than simply talking about it. With a passion for nature and having grown up around the ocean, Jamie has traveled to some of the most beautiful parts of the world – Indonesia, Croatia, Morocco, New Zealand, Australia. After seeing masses of plastic littering these incredible coastlines, Jamie took it upon himself to try to come up with a creative solution to reduce the use of plastic in everyday products. “I wanted to make a difference. I wanted to be part of the solution rather than just talking about what was wrong with the world. I realised consumers aren’t the problem; it was the lack of alternatives in the market. I wanted to start solving small problems on a big scale, and the idea for the Yesēco Kitchen Essentials Kit came from my own frustrations of seeing my kitchen bench covered with unnecessary plastic items that would taint the environment forever”. And so, Yesēco was born. “Every home and office has a kitchen. Delivering high quality, environmentally friendly kitchen essentials, Yeseco is a small gesture that works towards a bigger solution”.